Dempsey Marketing Content - Choice content curated by Dempsey Marketing

Word-of-Mouth – WOM, UGC Much More Trusted Than Email, Social Media, Advertising

Word-of-mouth (WOM) recommendations from friends and family and user-generated content (UGC) are sources most trusted for information about the products people want and need, according to a new report by Nielsen.... read more

Commentary:

Go figure – people trust recommendations from friends and family over advertising (on social media or otherwise) and they see most ads as irrelevant. Perhaps that’s why I’ve stopped paying attention to pretty much all forms of online ads…

Brand Marketers Home In on Online Target Audiences – eMarketer

Offline branding buys have long centered on gaining access to the greatest number of eyeballs. But with digital's more precise targeting ability has come a greater emphasis on delivering the right message to the right audience.... read more

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Stop Talking. Start Making.

Start Making is a nice little site featuring short videos with well-known makers. The site is to promote a new online program, Fundamentals of Entrepreneurship, which they say will "guide you through a structured path to starting a company people love." Sounds great to us.In one of our favorite videos,... read more

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App or Browser? Depends What Consumers Are Doing – eMarketer

Mobile is more and more a go-to channel to reach consumers. With more than 75% of the US population now subscribing to a mobile phone service, according to eMarketer, and nearly 114 million consumers expected to access the internet via mobile this year, mobile is a no-brainer for marketers.... read more

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America Looks Over Her Shoulder and Washington Starts to Act

Despite it being an election year and a period in American history of great political divide, the prospect that Washington, DC might actually get something done to make the path easier for nascent entrepreneurs and young firms is looking more promising. This past week saw lots of activity at both... read more

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Gene Marks: What I Learned From Going Viral

Back in December I wrote this blog and it went viral.

I'm not going to re-hash what I wrote here. I want to share with other business owners what I've learned from going viral. Because it could happen to you. If you're out there using the internet to market... read more

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Top-rated tactics for developing value propositions that resonate and convert

Our research finds that 69% of B2B firms have established value propositions, which clearly communicate what your company does, and the unique benefits you have over the competition.

In this week’s chart, see what 1,745 B2B marketers said were the most successful tactics for developing effective value propositions... read more

Commentary:

Who knew that clearly explaining the value of your product or service could be so important?!

The best customers search for the problem – Christopher S. Penn

On Marketing Over Coffee yesterday, one of our callers, Steve Dale, was lamenting that despite his best efforts at getting nearly every aspect of inbound marketing operating, he was still seeing no results from his digital marketing efforts for his window covering business. I took a quick look at his... read more

Commentary:

Chris Penn talks about how you can get all the aspects of inbound marketing right but one and ultimately not get customers in the door. The problem? We’ll that’s just it – focusing not on the problems your customers are having but the solutions you provide.

Always keep your inbound marketing focused on read more...

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Design is Marketing

Everywhere you turn, people are talking about design. It’s been hailed as the core ingredient to the success of everything from ad campaigns, to products, to entire companies. In this post we’ll look at how to design for the success of your website or Web app. From Jack Dorsey calling... read more

Commentary:

Design goes well past the look of something – it ges to the heart of what creates the experiences we have with products and services. In this post Chuck Longanecker does an excellent job showing examples of great design examples that directly impact the bottom line of a business.

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